Unlike traditional agencies, we don’t market the status quo; instead, we develop unique storylines from the product or concept itself. This creates unique selling points that turn into competitive advantages.

Of course, we do. Advertising can always be a solution, but it doesn’t have to be the only solution. However, we believe the story must come from the product itself. Take Zara, for example. They develop products incredibly quickly, drawing inspiration from the runway. Through their presence in the city and online, they reach people but don’t rely on traditional advertising.

Things like Shirin David's Dirtea or Capital Bra's Gangsterella Pizza impress us just as much as everything we see from Ryan Reynolds and Maximum Effort. And then there was that unbelievable Barbie case, which showed us what’s possible and broke down all mental barriers. The Kardashians, of course, have been doing this for years - turning everything they touch into a cultural phenomenon, proving that the right story can make anything resonate.

At the moment we are five people and a network with hundreds of likeminded people. Usually we set up each client differently because we first assess where and how we can help.